Resilient Innovation.

April 8, 2013

From 9 to 14 April, 2013



Resilient innovation gives rise to long-lasting projects that are capable of keeping up with mankind’s evolution and the planet’s changes.  These are new solutions that respond actively to change without invading the space, yet adapting to changing needs and improving environmental quality. A world that is not always in balance inevitably impacts our day-to-day activities, therefore projects ought to be significant, flexible and transversal. The idea is to build significant relationships among people, objects, space and light capable of coping with any change by offering new opportunities supported by an elementary yet resilient solution. This constructive and sustainable project, which is based on responsible innovation, focuses on men’s rights and duties and interprets the dynamics of universal values. 

Euroluce 2013

Milan Fairgraund, Rho

PAD.11 stand C19 / C29  D16 / D28





PROject: oFFICe for living

April 8, 2013

From 9 to 14 April 2013 


The absolute protagonist of Salone Ufficio is a research exhibition organized by Jean Nouvel: “office, a place to live”, a project that demonstrates how “personalizing and interpreting your own workplace makes life more enjoyable.” The evolution of modern offices affects how the different spaces change around us. We use our domestic environment as if it was an office during the day and throughout the week, while it is also our cozy home at night and at weekends. Hence, objects and furnishing elements are versatile; they must adjust to the different functions according to family needs.  Jean Nouvel considers very important the possibility that we have now of transforming and interpreting different ambiences. Environments that used to be rigorous and aseptic have now become scenarios that can be adapted according to one’s need. Danese’s products provide responses for all requirements since they are very adaptable: various kinds of furnishing elements that blend harmoniously and functionally with different areas, creating environmental quality. Danese allows users to arrange new office spaces in a flexible manner, providing versatile products: convertible and adaptable traditional and modern furnishing elements and innovative lighting systems that satisfy the needs of the individuals. In particular, a dedicated laboratory within the installation is set up for Luce: a theoretical project that teaches how to manage the light and the luminous intensity, in contrast to the standardized lighting that is now adopted in the offices of today. This project aims at providing insights on how important lighting and perceptual properties are in a workplace: a darkened room in which five light installations give the opportunity to realize how we approach lighting in the office based on the different design contamination principles and interpretations. Among these five light installations, “Dynamic Interactive light” represents the possibility to manage lighting, both in terms of space and light intensity. The lighting system used is a 100% suspension, designed by Ross Lovegrove for Danese, which emits a controlled light that interfaces man and technological devices in the workplace with a non-invasive approach. Freedom to express your own preferences and personalize your own spaces has always been one of Danese’s driving forces: it is freedom that makes the individual aware and responsible for the quality of his space and relative lighting choices.

Salone Ufficio Milano Fairgrounds, Rho

Triennale Di Milano: TDM6 La sindrome dell’influenza

April 8, 2013

6 April 2013_23 february 2014



The 2013 edition of the Salone del Mobile sees the renewal of the Triennale Design Museum, which reveals once again its dynamic nature, capable of changing itself over and over again and offering its visitors different engaging fresh paths. The sixth edition of the Triennale Design Museum is dedicated to a set of attitudes typical of Italian design: the curiosity for what is unknown, the ability to assimilate what is new and the eagerness to approach different styles and cultures. “The influence syndrome” is typical in the design world: you can affect  anyone´s inventiveness in an unlimited number of ways. To convey the complexity of this phenomenon, the sixth edition of the museum is organized into three parts, corresponding to three exhibition areas and three historical moments since World War II:

– Part one: the foundation of Italian Design 

– Part two: the creative destructive force 

– Part three: the new context

The third part presents the way new design brands relate to the “Made in Italy”. The story is told through installations: 12 showcases that represent Italian design as trendsetter in this world. These showcases are interpreted by 12 designers who are among the best witnesses to the design evolution that has been taking place all over the globe. One of the main protagonists is Danese in collaboration with designer Matali Crasset, who gives expression to those project values and experiences that he has been sharing with Danese over the years.

REBOOTS SPACE SENSITIVE UPDATE by Matali Crasset for Danese 

A symbolic vision of Danese as a reconfiguration ritual. Essential human presence in terms of expression and interaction. A paper tape draws the shape of the contours of men and are illuminated from the inside. A representation of men and life embodied by the light that comes from within and its environment (the space around expresses the context and the fundamental values of the company). A still image of a moment is a known metaphor that men have evoked from time to time, their living together and a habitat to human scale. The minimum of the material to show the essential and find the meaning of their actions. Men are given priority once again. Human nature is seen as the key to find the right balance within human interactions and natural systems. Men have to apply technology and use all their potential and creativity as well as be ready to face the challenges of today’s society. The design stems from a combination of social innovation, technology and new designs and practices for a responsible development of the project.

Triennale Design Museum

Tuesday – Sunday 10.30/20.30

Thursday  10.30 /23.00





April 8, 2013

22 March – 29 September



In a time when it is our duty to investigate alternative non-oil based energy sources, smart grid represent the most sustainable hypothesis in environmental, energetic and economic terms.Right to Energy is a form of energetic democratization in which everyone can transform and exchange energy, which will finally be free and accessible to all.The nodes of the energetic network are the power stations of the future:intermodal and social centers, in which we will be able to exchange energy and data,interacting with one another as in a market, or rather in a energy mall. In the energy malls one can pass from long-distance “volumetric” veicles – i.e.: flights, trains, and cars -to short-distance “corporal” equipement – i.e. : the bicycle as corporal device to experience the environment, transforming and accumulating energy to be reused later. Right to Energy investigates the places of energy exchange, from collective to individual, through which revealing the landsacpe and promote a renewed sense of community.


MAXXI – Museo Nazionale delle Arti del XXI Secolo

Via Guido Reni 4/A – 00196 Roma

ARTEMIDE S.P.A. - Monforte, 19 - I-20122 Milano (MI) Italia
R.E.A. 586101 - Capitale sociale euro 5.200.000 int. versato - C.F. e Numero di Iscrizione al Reg. Imprese Tribunale di Milano 00846890150 - P. Iva 00846890150