Yves Béhar is the founder of the San Francisco-based design studio fuseproject. Béhar’s design strategy involves focusing on the emotional experience of the user and communicating it through storytelling. fuseproject’s recent clients include Herman Miller, Swarovski, MINI, Nike, Toshiba, Sony, Birkenstock, Target, OLPC, Magis and Coca Cola Béhar’s work has been featured in two solo shows in 2004 – one at the San Francisco Museum of Modern Art, and another at the Musée de design et d'arts appliqués contemporains in Lausanne, Switzerland.
He is also a recipient of numerous design awards, including the prestigious National Design Award for industrial design, awarded by the Cooper Hewitt Smithonian National Design Museum. Mr. Behar was design leader at frogdesign and Lunar design before founding fuseproject. He is a graduate of the Art Center College of Design.