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Danese Milano
history
1980—1989

This period was marked by the arrival of Achille Castiglioni. The introduction of new products slowed down as the company tried to understand how to face the end of an era that had been both socially and culturally revolutionary. Another phase also began that was driven by the dawn of a new economy and new life styles which coincided with a sudden growth in the number of companies in the same product category, new production techniques and new social contexts to explore.

Danese Milano

The North American market becomes strategically important as shown by the commercial brochure for the MSA Trade Show in 1984.

Danese Milano

In the 1980s the company intensifies its commercial exhibition strategy with shows that alternate between museums, galleries and prestigious stores.In 1981 the famous exhibition “A’vos jeux” takes place at the Beaubourg in Paris.

Danese Milano

In 1982 Danese Milanochooses Castelli to showcaseits new products.

In 1981 Enzo Mari’s solo show at the Italian Institute of Culture in Kyoto provides the perfect occasion to present the vast range of ceramic vases designed by master and produced by Danese Milano.

Danese Milano
Danese Milano
Danese Milano
Danese Milano

Between 1983 and 1989 Enzo Mari develops a system,complete with panels and photographs, which allows the company to show its history in a range of different exhibitions and contexts. In the photographs, the installations in Milan and Bordeaux.

Danese Milano
1980—1989

This period was marked by the arrival of Achille Castiglioni. The introduction of new products slowed down as the company tried to understand how to face the end of an era that had been both socially and culturally revolutionary. Another phase also began that was driven by the dawn of a new economy and new life styles which coincided with a sudden growth in the number of companies in the same product category, new production techniques and new social contexts to explore.

Danese Milano

The North American market becomes strategically important as shown by the commercial brochure for the MSA Trade Show in 1984.

Danese Milano

In the 1980s the company intensifies its commercial exhibition strategy with shows that alternate between museums, galleries and prestigious stores.In 1981 the famous exhibition “A’vos jeux” takes place at the Beaubourg in Paris.

In 1982 Danese Milanochooses Castelli to showcaseits new products.

Danese Milano
Danese Milano

In 1981 Enzo Mari’s solo show at the Italian Institute of Culture in Kyoto provides the perfect occasion to present the vast range of ceramic vases designed by master and produced by Danese Milano.

Danese Milano
Danese Milano
Danese Milano

Between 1983 and 1989 Enzo Mari develops a system,complete with panels and photographs, which allows the company to show its history in a range of different exhibitions and contexts. In the photographs, the installations in Milan and Bordeaux.

Danese Milano

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Danese Milano is a division of
© 2022 Artemide S.p.A - TVA (IT)00846890150
Danese Milano is a division of
© 2022 Artemide S.p.A - TVA (IT)00846890150

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