From its very foundation in the 1950s, Danese Milano has been a company that adds value to space. It does this thanks to the innovative and striking objects that it produces. The spirit of the times and the focus on the needs and desires of the human being are reflected in the importance that the company gives to the selection of the designers it chooses to work with. The quality of the materials it uses and the shapes that it has created to date go beyond passing seasonal trends. The creation of archetypes for the home and office, and the desire to design ever-contemporary objects with an innovative nature that cannot be diluted by the passing of time, is the tradition that Carlotta de Bevilacqua, CEO of Danese Milano since 1999, endeavours to respect and continue. She has chosen to reconfirm a forward thinking outlook in a historic Italian design company. In 2017 she appointed Ron Gilad as artistic director of the brand who has reinterpreted the logo, edited the general catalogue and started to redesign collections of objects dedicated to the celebration of small actions, to the formation of everyday habits where man, space and design enjoy an almost poetic relationship. Ron Gilad’s artistic direction for Danese Milano is a contemporary interpretation of this historic brand. The poetry, humour and refinement of the materials used all represent the spirit of our times through form and expressivity.

Ron Gilad has interpreted Danese Milano’s intention of consolidating its contract sector catalogue by increasing the versatility of its new products and their application in various contexts.

The history of Danese Milano is a story of material culture, of suggested functions, of discreet teachings and practical beauty. The legacy of the company founders is still the core of Danese Milano’s catalogue where the work of Bruno Munari, Enzo Mari, Angelo Mangiarotti and Achille Castiglioni is continued by Elliot Erwitt, Marco Ferreri, Naoto Fukasawa and Martì Guixè and goes on to resonate within the work of Paolo Rizzato, Francisco Gomez Paz, BIG and James Irvine.

Throughout the decades Danese Milano has absorbed the artistic actions that so marked its debut, going on to mix and spread them throughout the methods and experiments that go into the development of the new products. In this way the energy of a contemporary vision is expressed in the editions by Mimmo Paladino, in the solutions found by Jean Nouvel right up to the creations of Michele De Lucchi and Richard Hutten who were chosen by Gilad for the unique sensibility with which they address the different aspects of each project, whether it be small scale or mass production, without sacrificing creativity or the versatility of the end product in terms of its usefulness in a diverse range of contexts.


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